Perhaps, over the years, American society has found a disconnect with being connected. This goes beyond the scope of the human and technology relationship, especially when plugging in disconnects us more and more from reality. We have created avatars of ourselves on platforms that get paid to have us there. Our pictures and our likes and our posts and our art are free advertisements, and you should get paid for what you do, really, and you should hold those that profit off of your media accountable.
The lens of what we see through our eyes is a special and unique one, true to us. Our voice through an instant platforms give us a sense of being, a sense of place in a connected world. Our art shared and receiving likes gives us a sense of importance. Our lens of focus is enacted and descrying those interactions. One, a sense, that like wine, gathers new notes and qualities throughout the years. We see things as we like to see them. The media we post about ourselves does not actually reflect who we are but who we want to become.
And that is the assumption, that the platform is pure and innocent–something that we can create ourselves as we imagine ourselves on. We see pictures and posts and ideas and politics and these change our minds assumed unobscured. All of these ideas are brought to us through and unnatural lens, a lens paid for by lobbyists, or political parties, or foreign governments, or massive corporations. If Facebook is where you get your news, then your news is skewed by the aforementioned; your idea is formed through the lens of capitalism, of marketing to your demographic.
This is all a bit scary when we realize objective observation is a made up idea of which you cannot understand beyond the thoughts in your head, this relates to Facebook. Especially then, in that framework, language is rooted in history making it not your unique idea: your words on not your words. (You don’t think in made up languages; perhaps you think in English, Spanish, or German) Further, take recently, Facebook announced they were paid by Russia to place ads on their platform; therefore, everything is touched by everything and related. Had this transaction been carried out by a politician it would have been a deplorable offense. Because we are part of it, through social media, we are accountable and involved. Accomplice. The CEO of Facebook admitted this, the idea of taking money to place ads. Said “we” would work harder at vetting these messages. That is all of us and our words.
Furthermore, if the message of these real advertisements is out there with “fake news” how is one to get beyond that? We are fake people living in a fake world. The toilet paper you buy, because of the advertisement you witnessed on Facebook, reinforces the reality of the “fake news” story, making it present real in a skewed lens. It may seem like a fallacy but the shampoo you bought is real, the ad you saw for that product was real, making the news story you saw exist in that same genre: in a realistic hue. Or visa versa, the political ad you saw on Facebook was fake but the news was actually real. How much research did you put into finding out the truth of both? At least you know the shampoo works. I say, share that headline, it’s from CNN.
The lens we think in is through social media, like language, it is not our own, and that media is owned by someone else, by a capitalistic entity. Our language, art, media, comments and posts are dictated by a media that sets you within a certain category, living within a framework designed and restricted by others. Go outside of this category allotment and face banishment, hatred, expulsion, and unsavory marks at your character, image, or likeness. Stay within it and you become homogeneous, enjoyed by others, there is a sense of worth, community. But is that worth real or contrived? Is that worth valuable when you realize you are a pawn for marketers, and a company which may have swung an election, may have profited off of your existence?
If you want to move beyond this compromised platform, now is the time to unplug, deactivate as I have. End your Facebook account for the idea that you are outside of the box. I feel a bit outside of that square because I did it. The story of my deactivation: Facebook had a class-action lawsuit against them (Fraley vs. Facebook) because they used my likeness without my permission, and the likeness of 150,000 unaware others. I, well we, became an ironic advertisement we knew nothing about. I struggled with the deactivation, had to download all my photos again but eventually I succeeded. I feel much better not being in something presumed innocent but exists as something entirely different, while totally accepted as the former.
Facebook presents as simple, transparent, honest, easy, thoughtful, and benevolent. Many media outlets use Facebook, push accounts and stories. Newspapers have Facebook pages, we get stories from Facebook; a summer back Facebook Live started a social media movement. Those movements are latent effects, the manifest effect is the profits. What you might not understand is that visibility is lucrative to companies. These entities are making money off of ads–ads which might be bought by foreign governments, to trick you to buy something or to carry on with some contemporary idea. They want you to see it through their lens, the lens that profits for them, the lens of distraction and complacence.
Social media, in theory, may be a great idea, we are brought closer to places, people, and things we love, we get information immediately, we are privy to every detail. Or we are privy to the details entities allow us to see. That is so easy. So easy, why change? Well, when the platform crashes and everything you own on that platform is compromised–which is nothing, you will have nothing to show for it. Someone else will: their loss. That is why the time is now to deactivate and live your life free of the lens you forces upon yourself. Free to say and think what you mean outside of the capitalistic realm presented. Imagine not needing a CEO to align you with your thoughts. Plug into your new-old platform: real-life.
Thank you for reading, remember to donate to my cause. My cause is writing and sharing my personal opinions and ideas, these are my own. Hit the donate button, and if you enjoy what you have read, please share my works on social media (ironic, I understand). TS_