Category Archives: English

How Trump’s “Secret Weapon” may have Bought the Election from Facebook for $100 Million Dollars and You just Updated your Facebook Status

Before you read this thesis watch the entire video that I share with you above. Watch it for the information about Facebook and social media, not because you dislike or like a politician, or for politically motivated reasons.

Observe this video from a marketing and social media engineering point of view. That is how the below thesis is posed.  This is in no way a political statement.  This is purely for observational purposes.

Thank you for reading in advance.  Also, you can donate to keep my blog current, and the information relevant.  Any amount helps, even a dollar.  Click the donate button.  You rock!


Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.[18]

“The campaign poured money into Facebook, sending thousands of versions of tweaked ads to maximize response. Then it won the presidency by a margin narrow enough that Parscale (and Facebook) can justifiably take credit.”[19]

— Philip Bump, The Washington Post”

Link: Brad Parscale


The contentious 2016 United States Presidential Election may have been won with a $100 million dollars, a “secret weapon”, and Facebook when used together.  Or it may have been won by any other boilerplate theory out there that can be backed by anyone, by any entity, with any statistics.

Either way, for all intents and purposes, the “secret weapon” in this theory is Brad Parscale, and his tool was/is Facebook.

Perhaps, I want to believe that the 2016 election was won honestly and fairly because I am a thoughtful American citizen and I have hope, but the more I look at the events, the more I see glaring inconsistencies in media stories of Russian Collusion and a general disbelief or ineffective attempt to look at the bigger picture objectively.  Social media played a HUGE role in this particular election, perhaps, as much so, or more, as any outside forces.

I aver, when looking at possibilities, generally we must look at everything, even information that has been overlooked from 10/08/2017 about Brad Parscale’s use of Facebook’s data/advertising tools to amass a successful, though debated, campaign–one which basically won the presidency, putting his candidate in the White House.

Moreover, to me,  the most concerning part of imagining, assessing, or thinking openly that Facebook et al. was used, with money, to command an election in such a way is that people still use the platform religiously every day without question as they cast blame/credit elsewhere.  Perhaps this is being oblivious, or willfully blind.  It can’t be Facebook, right?

Reality check: It definitely can be Facebook.  The reality is an inordinate amount of people are plugged into something (social media) that they wholly do not understand (I am in that boat), and marketers, salespeople, and data analysts are taking full advantage of that reality. (Beknownst, unbeknownst to all.) And how they do that advantageous venture is with huge, huge sums of purposed money.

Perhaps, purposed money and novel strategy, with a “secret weapon”, is what won the 2016 presidential election, along with a special tool of course: Facebook (when utilized by Brad Parscale).  Perhaps there are other entities pulling strings, but Parscale and his efforts warrant consideration, and notation.

Beyond Parscale and social media, the secondary key in this thesis is the $100 million dollars went to marketing–the unprecedentedly complex advertising itself, and the lack of the Clinton campaign to embed Facebook and other social media employees within their campaign offices, as the Trump campaign did.  And this may have swayed the election.  I consider this maneuver to be out of touch in the age of social media.  That’s glaringly foolish, in my opinion.

It’s like going to the World Series and leaving all your big hitters on the bench, extremely odd for a veteran politician…

Now, after these events, it sounds obvious to have key workers from these social media entities within your organization. Have one of the most influential and most recognized companies on your side in the most important race on the planet, possibly.  Don’t leave much to chance. That is not genius, that is obvious. It wasn’t to some, clearly.

Further, not having social media on your side on your account seems very out of touch with reality. Even if you despise Facebook and are not a member of the brand, you have to recognize that it is a powerful tool for connecting people everywhere. For example, I am not on Facebook anymore but I realize it’s marketing potential, (I also realize at Christmastime that my parents and in-laws like to connect with high school friends.  I don’t know why…  I use email).

Bringing it home, the video above is not only astonishing to me, because I am just learning about Brad Parscale, and because of the information it gives on the key marketing tactics used within social media to win an election and manipulate a demographic of people is vast and accurate, but this technology seems potentially dangerous. The scary part in any situation is that money seems to make that happen. If money wanted you to be a modern zombie or a group think solider it would already be happening.  And maybe you wouldn’t know.  You’d just go with it and update your status.  Probably not though, you are smart. 🙂

Accordingly, maybe someday we can better predict the future of everything, that is my prediction for the future.

For what it’s worth, with much of the media linking Parscale to Russia and basically making him look like a Sith lord in  article photos, I think he could certainly be a critical part of understanding the 2016 presidential election, and definitely to harnessing momentum in future elections.  At least his methods are very straightforward, in appearance, and no-nonsense.  Definitely they are of interest.

His use of social media tools to reach an audience with a campaign message has never been done before at such a level, and he has worked on “zero” elections before.

In general, that utilization of resources–if that is what it truly was, is progressive and inspiring to me.  He has been overlooked; and he is right there in front of us.  As is the power of social media, but we have other excuses.  Russia is scary and influenced the election. Trump may have cheated, etc. Any narrative is believable. But look at how many people around you are on Facebook clicking around, social media, exposing themselves to it all.  Marketing is more common than the other alleged threats.  I hope you like this post.

What influence.  What money and focused ideas can buy.


Advice: Complaining

Words of Motivation: You can’t do it

I was told by a career planning counselor in high school that I would never go to the University of Minnesota; I would never be accepted as a student, there was no chance, I wasn’t smart enough, impossible… Well, I went there, and now, I go there most days. You see, I used to hear it a lot: “you can’t” or “don’t try” or “you just don’t have it in you”, or some other rejection letter or email or comment or slight. I think getting that sort of motivation is great. The naysayers, the haters, they actually inspire more than anyone or anything else. Being told that you don’t have the ability makes a person want to find the ability. I was rejected 22 times before I found what I actually wanted to do, again, after doing it. This was over the span of two years. Three times out of the 22 times I made it initially to be rejected twice more. (This doesn’t include two community colleges, a degree, and seven years of endless tests, quizzes, applications, and papers.)  The last time I tried I knew it was the last time or else I try again. As they say, persistence beats out talent in time eventually. I’ll take that. Add in some sentiment about my inability to do something and it will happen sooner, guaranteed. I bet you can’t do it either. You shouldn’t event try, it’s not in you.

97% of American Millennials can be completely debt free in less than 8 years by doing one simple thing, here’s how…

Have you ever woken up and thought that you could actually be debt free, I mean, like, really debt free in your lifetime? No student loan payments, no car payments, no mortgage, no credit card payments… It probably feels like the “fuck-you money” kind of awesome, going from indebted-and-paying-constantly to just existing to peacefully nothing, to actual freedom. That is something. That is real. And how you get there is you set goals and get away from the news and social media. I am working towards getting there, mildly broke now but slowly and surely getting better.  You see, I am horrible at math but because reading a few books about personal finance and factoring with logic, I know I can be out of credit card debt, student loan debt, and all other consumer debt in 5 to 8 years if I just get focused and do. And you can too if you set goals and work hard and stay persistent in your endeavors. You can do anything you set your mind to. Imagine, taking the same amount of time you spend every day updating your social media or working with a movement for someone else’s goals and dreams or investing your time into reading ADvantageous to advertisers news, and putting it towards YOUR GOALS and YOUR DREAMS. You can do it with hard work and time, 98% of the time, guaranteed. Stop being distracted and focus on bettering your situation and in 8 years see how far you have come, 98% of Americans will have changed, hopefully, for the better.

Under Control of My Ideas

Maybe my ideas suck just as bad as the next person, no matter how hard I try to make them heard or make them law.  And here, I attempt to control my life in all decisions, I wake up and wonder how in control I am about my ideas. Control over other people’s ideas.  Have I tried to control too much? Too many fingers in too many idea pies? A thought I like to reflect on, old and played-out by now: when you focus on everything you focus on nothing. By making my ideas center stage have I taken the light away from other people’s ideas? I am not sure, but I recall this idea of control: When you attempt to control others you lose control of yourself. I wake up from a dream where I am visiting a counselor, she says that same thing, like a past life, as if it’s true. I know it now.  Oddly, I concede and take it all back because I know dreams can be right.  I know because they have been. Who is in control of my ideas, what ways can they show it through listening and relating under control?

If you want the impossible, you’ll have to do the impossible

If you want the impossible, you’ll have to do the impossible to get it.  Not sit around and diddle, or sit around and post on social media.  Limit these distractions.  Limit all news but the weather.  You don’t need prescription pill commercials nor paid for ideas.  Every day is another day to make it right individually, to attain everything that you want or need in YOUR LIFE.  Sitting here at 5 a.m. on a Saturday, every Saturday, I teach English abroad to make my impossible possible.  I am a dad, human, American.  I have obligations.  There is no questions about it.  I want the impossible.  And the only way to get it is to be realistic, and do the impossible.  If you want something hard work is the key, that shouldn’t be impossible.

Things I notice when I think


A refreshing beverage to help me unwind 

1.) Group think is much easier than having an individual abstract thought that is different than what the majority thinks.  If we all just agreed then there would be no argument, ever.  And making all of the arguments that we don’t agree with out to be wrong or bad or misguided makes our point more relevant and digestible to us.  I remember in elementary school where being different was unique or a good thing, now it’s just not falling in line.

2.)  Occupy Wall Street was a good movement, perhaps.  It included all the poor class(es) perhaps.  It was against the upper class perhaps.  It did not divide the poor individuals by race, gender, nationality, or creed, perhaps.  It was the 99% against the 1% perhaps.  That’s America mothertrucker!  Alas, the 1% own the media; the media stopped covering the Occupy Movement, now they tell us things like flamethrowers are for peace, so is punching, perhaps.

3.)  Most people have passionate feelings about Trump, though they have never met him in person… So they don’t know him from Adam, aside for what certain secondhand accounts paints him.  That is more weird than Trump himself.  I don’t know you, someone who doesn’t know describes you to me, I know everything about you apparently from what they tell me about you: same thing.  I don’t believe in polls.  I don’t believe in advertisements.  I believe in empirical experience.  Did I see it?  Most people have strong opinions of Trump and they have never met Trump.  He is an easy distraction.  He is easy to dislike, perhaps a group thought.

4.)  While all are fighting to protect everything they hold near and dear– identities, everyone else’s identities, rights, freedoms, livelihoods, neighborhoods, peace, and jobs, by fighting–demonstrators are out there doing what they say they are against.  Ideology is an important aspect of any movement, I once thought.  Not really sure.  These actions disenfranchise all of our rights.  These actions put our freedoms at more danger than anything.

5.)  People are crazy.  Ever watch a garden grow into a salad?  Ever mow the grass and see it come back again the same?  Ever watch a sun set on a Sunday?  The news should be on this stuff.  I have never been to North Korea, that place is fine with me.  I have never been to Russia–I have met a russian, all that is fine with me.  It’s all good.  Crazy people assume a stance given to them by the very people they dislike and go with it, even if it doesn’t work a million times over.

6.) These are just things I notice when I think.  I am defending and denouncing no one.  I am merely positing abstract thought to think about.  No need to take it as fact or persuasion.  I think thinking is good.  I think having different ideas and questioning conventional-now wisdom is a fantastic practice, and healthy.  Why not ask why the sky is blue, or why the earth is round, or why global warming is going to drown us all?  Think about it…  Texas Toast doesn’t have to be made in Texas to be called Texas Toast.