Category Archives: English

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The Persistence/There Factor

Billions of hungry people around the world have been served at Mc Donald’s, capital B Billions.  That said, I will not be discussing food quality in this piece, I will discuss presence and how it as a resource is POWERFUL.

When you see those golden arches you are guaranteed that you can get a sweet happy meal, or some hamburger of some sort, always.  They have the THERE FACTOR: they are there.  Those arches are present.  You are aware that if you drive up to a Mc Donald’s you will be served and get your food.

That feeling, that knowing is persistence.  The feeling their presence gives is relief.  Those arches are almost always there on some traveler’s journey.  That is persistence, Mc Donald’s does it for you and billions others.  Persistence is integrity imagined.  Feeling makes us all feel.  That presence is power.

Understanding this about presence is valuable.

So the next time you want to make a positive impact: Be the first one there and the last one gone.  Every time.  Be those golden arches, show those around you that you can be guaranteed to do what must be done to get the job done.

Also, be that inspiration.  Show up early, do more than you must, stay longer, work harder, and keep coming back for more.  You will win with patience and practice.  You will take it to the top if you keep being there.

And here’s the reality:  others may tire out, they may lose strength.  You are not others.  Go one more.  Keep coming back and never give up.

When the outlook is impossible, prove the outlook wrong.  Stand like those arches and don’t sway.  Have the Persistence/There Factor, everyone’s Big Mac is waiting, you will give it to them.  They will reward you.  You will take it to the top if you never give up and keep trying.  Don’t stop.  Go.

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How spontaneously getting involved in a Grassroots Political Campaign helped me discover the most important thing in the world, let me explain

I am going to tell you what the most important thing in the world is in this post, are you ready?  Accordingly, by the time you are done reading this post you will have learned one of the most important concepts that there is to learn in life, it will feel good.  You will be improved and feel positive.  Let me start with by saying, I found this valuable idea by volunteering for a political party, doing grassroots campaign calls and giving surveys in my spare time.  That is where I found this important idea and why I want to share it with you.

I have never been more excited to share something that wasn’t a sales pitch.  Do you ever get this line from people?  I digress…  That is not what this essay is about, it’s about talking with random strangers on the phone about random strangers who may in a sense rule them and getting something actually human out of it.  Our country is divided into how many parties and there are people out there talking on the phone and reading scripts and sharing ideas.  (And people listen!)  Voice interaction, the old calling someone up and saying “Hello, is (person’s name) there?…  Mind answering a few questions???”

Calling, communicating, asking questions, these things leave an impression.  Impressions are called impressions because they they are pressed on the brain, indelibly hard to forget.  (When someone thinks their ideas matter that makes them feel good.)  I give them a name, tell them more names–familiar recognition, and even if they don’t want to speak to me or take the survey, they hear kindness and associate that kindness with me, with that party.  They hear my voice, some moniker that is a very familiar one–like John or Dan, and they remember that encounter at the voting booth.

For starters, I believe that is what this nameless grassroots campaign wants to happen.  I have read a few books on persuasion, and I realize that unforgettable first impression is exactly what they want to happen.  Blank canvas, hello, think, names, ok, yes, goodbye.  However, it can be difficult; cold callers have the hardest jobs out there because voices give away everything.  Nervousness, confidence, snark.  It’s not a Facebook post, it’s an interaction, in real-time.  The campaign manager wants to be blurt out the names as fast as I can, new names, old names, take a survey, etc.  Think on those memorable names.  And after that, I am surprised people say “yes” because I often say “no” to such surveys.

Remember, this is important.  Doing things in your free time for what you believe in is important, whether that be getting your candidate elected or helping to mentor someone in literacy.  Doing a social experiment for science is important, getting into politics or marketing with persuasion is important.  Going above and beyond a Facebook post or an ad-hoc spectacle or holding a sign proves that you realistically want to do something to make change, like, perhaps writing legislature.  (We’ve all been there.)

Sure, we can all make waves in a group, that is impressive as well, yet we can get carried away from what is deep within our hearts as individuals.

I thought about my little social experiment and it doesn’t matter the party, it doesn’t matter the ideas because they are all for political effect; insomuch as Thomas Sowell said about “rent control”, in Basic Economics:  I paraphrase, it’s all hot button issues, that’s it.  But aside from the hot button political issues, in the end the underdog is the ultimate American.  The one that believes in their values when the popular majority throws them out and calls them dogs, doubts them infinitely.  That is the time when believing in yourself and doing what other people call “stupid”, “idiotic” or “wrong” on social media is the most important.

In conclusion, the most important thing is to do what is most important to you, not what’s important to everyone else and what they think about it.  Don’t worry about a sea of vehement passionists screaming accolades so you fall in line, or shaming you so you steer off course.  Stick to your plan.  Believe in your goals.  Believe in yourself.  If you can change the political color of a state, or someone’s mind, and not need to feel endorsed by everyone with their Twitter likes or their Insta-approval then it means that you are doing something right and that is important.  Even hearing “No, I would not like to take your survey…” is important because that person is telling you how they feel and making a point for what matters to them.  That is the most important thing in the world.

More information:  https://ballotpedia.org/Minnesota_elections,_2018

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