Category Archives: marketing

There Is No “Free”?

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BREAKING NEWS: Trump Draws With Sharpie on a Map

Trump embattled with Dorian

09/07/19 America, USA–The most important news in the world today is between a president, a Sharpie, and the guestimated path of a storm, now forever infamous, on a map.

That means there isn’t much else to report on in the world today. Trump used a Sharpie to draw on a map to prove his point on a forecasted storm path. That is worth the headline.

And it doesn’t stop there. Trump memes have turned to Sharpiegate all over social media. An even more important event than Hurricane Dorian itself, it seems, but not really.

Trump, a Sharpie, and a storm on a Ross Perotesque map, front and center. That’s the most important information to read about between the prescription pill ads and the ads promoting mass consumerism.

We live in a wonderful world. When the aforementioned is the worst news. The news media can disparage and distract and still run ads.

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The Persistence/There Factor

Billions of hungry people around the world have been served at Mc Donald’s, capital B Billions.  That said, I will not be discussing food quality in this piece, I will discuss presence and how it as a resource is POWERFUL.

When you see those golden arches you are guaranteed that you can get a sweet happy meal, or some hamburger of some sort, always.  They have the THERE FACTOR: they are there.  Those arches are present.  You are aware that if you drive up to a Mc Donald’s you will be served and get your food.

That feeling, that knowing is persistence.  The feeling their presence gives is relief.  Those arches are almost always there on some traveler’s journey.  That is persistence, Mc Donald’s does it for you and billions others.  Persistence is integrity imagined.  Feeling makes us all feel.  That presence is power.

Understanding this about presence is valuable.

So the next time you want to make a positive impact: Be the first one there and the last one gone.  Every time.  Be those golden arches, show those around you that you can be guaranteed to do what must be done to get the job done.

Also, be that inspiration.  Show up early, do more than you must, stay longer, work harder, and keep coming back for more.  You will win with patience and practice.  You will take it to the top if you keep being there.

And here’s the reality:  others may tire out, they may lose strength.  You are not others.  Go one more.  Keep coming back and never give up.

When the outlook is impossible, prove the outlook wrong.  Stand like those arches and don’t sway.  Have the Persistence/There Factor, everyone’s Big Mac is waiting, you will give it to them.  They will reward you.  You will take it to the top if you never give up and keep trying.  Don’t stop.  Go.

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