the words “Fake news” printed on a fake typewriter graphic Adweek
In a shocking revelation yesterday an unnamed mainstream media source found that a story about fake news found to be fake news was fake news because of fake news and no one seemed to care.
Unbelievably the mainstream media source did nothing about the compromise of information, not going back on their sponsors promise, not pulling the fake news story.
The ads were in place, the story had to fill the page… one unidentified marketing sales manager at the publication explained, These papers are full of advertisements, they are paid for, they must be seen by a specific demographic…
This discovery of fake news is only one in a veritable rash of papers, the mainstream media seem to be just printing fake news for news when there is no real news simply to carry marketing spots, nothing objective to break for readers to think on.
Such an uncovering has shocked the news industry–and this problem goes back decades–as it limits trust and shows that stories are less important than underwriters and advertiser money. The readers suffer, and we can blame the decline on fake news…
We can only hope at point the news media goes back to what made them important, objective reporting, putting advertisements and sales in the background. However, in a world where shock sells we can expect to see more and more fake news.
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