Tag Archives: Election 2016

How Trump’s “Secret Weapon” may have Bought the Election from Facebook for $100 Million Dollars and You just Updated your Facebook Status

Before you read this thesis watch the entire video that I share with you above. Watch it for the information about Facebook and social media, not because you dislike or like a politician, or for politically motivated reasons.

Observe this video from a marketing and social media engineering point of view. That is how the below thesis is posed.  This is in no way a political statement.  This is purely for observational purposes.

Thank you for reading in advance.  Also, you can donate to keep my blog current, and the information relevant.  Any amount helps, even a dollar.  Click the donate button.  You rock!

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Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.[18]

“The campaign poured money into Facebook, sending thousands of versions of tweaked ads to maximize response. Then it won the presidency by a margin narrow enough that Parscale (and Facebook) can justifiably take credit.”[19]

— Philip Bump, The Washington Post”

Link: Brad Parscale

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The contentious 2016 United States Presidential Election may have been won with a $100 million dollars, a “secret weapon”, and Facebook when used together.  Or it may have been won by any other boilerplate theory out there that can be backed by anyone, by any entity, with any statistics.

Either way, for all intents and purposes, the “secret weapon” in this theory is Brad Parscale, and his tool was/is Facebook.

Perhaps, I want to believe that the 2016 election was won honestly and fairly because I am a thoughtful American citizen and I have hope, but the more I look at the events, the more I see glaring inconsistencies in media stories of Russian Collusion and a general disbelief or ineffective attempt to look at the bigger picture objectively.  Social media played a HUGE role in this particular election, perhaps, as much so, or more, as any outside forces.

I aver, when looking at possibilities, generally we must look at everything, even information that has been overlooked from 10/08/2017 about Brad Parscale’s use of Facebook’s data/advertising tools to amass a successful, though debated, campaign–one which basically won the presidency, putting his candidate in the White House.

Moreover, to me,  the most concerning part of imagining, assessing, or thinking openly that Facebook et al. was used, with money, to command an election in such a way is that people still use the platform religiously every day without question as they cast blame/credit elsewhere.  Perhaps this is being oblivious, or willfully blind.  It can’t be Facebook, right?

Reality check: It definitely can be Facebook.  The reality is an inordinate amount of people are plugged into something (social media) that they wholly do not understand (I am in that boat), and marketers, salespeople, and data analysts are taking full advantage of that reality. (Beknownst, unbeknownst to all.) And how they do that advantageous venture is with huge, huge sums of purposed money.

Perhaps, purposed money and novel strategy, with a “secret weapon”, is what won the 2016 presidential election, along with a special tool of course: Facebook (when utilized by Brad Parscale).  Perhaps there are other entities pulling strings, but Parscale and his efforts warrant consideration, and notation.

Beyond Parscale and social media, the secondary key in this thesis is the $100 million dollars went to marketing–the unprecedentedly complex advertising itself, and the lack of the Clinton campaign to embed Facebook and other social media employees within their campaign offices, as the Trump campaign did.  And this may have swayed the election.  I consider this maneuver to be out of touch in the age of social media.  That’s glaringly foolish, in my opinion.

It’s like going to the World Series and leaving all your big hitters on the bench, extremely odd for a veteran politician…

Now, after these events, it sounds obvious to have key workers from these social media entities within your organization. Have one of the most influential and most recognized companies on your side in the most important race on the planet, possibly.  Don’t leave much to chance. That is not genius, that is obvious. It wasn’t to some, clearly.

Further, not having social media on your side on your account seems very out of touch with reality. Even if you despise Facebook and are not a member of the brand, you have to recognize that it is a powerful tool for connecting people everywhere. For example, I am not on Facebook anymore but I realize it’s marketing potential, (I also realize at Christmastime that my parents and in-laws like to connect with high school friends.  I don’t know why…  I use email).

Bringing it home, the video above is not only astonishing to me, because I am just learning about Brad Parscale, and because of the information it gives on the key marketing tactics used within social media to win an election and manipulate a demographic of people is vast and accurate, but this technology seems potentially dangerous. The scary part in any situation is that money seems to make that happen. If money wanted you to be a modern zombie or a group think solider it would already be happening.  And maybe you wouldn’t know.  You’d just go with it and update your status.  Probably not though, you are smart. 🙂

Accordingly, maybe someday we can better predict the future of everything, that is my prediction for the future.

For what it’s worth, with much of the media linking Parscale to Russia and basically making him look like a Sith lord in  article photos, I think he could certainly be a critical part of understanding the 2016 presidential election, and definitely to harnessing momentum in future elections.  At least his methods are very straightforward, in appearance, and no-nonsense.  Definitely they are of interest.

His use of social media tools to reach an audience with a campaign message has never been done before at such a level, and he has worked on “zero” elections before.

In general, that utilization of resources–if that is what it truly was, is progressive and inspiring to me.  He has been overlooked; and he is right there in front of us.  As is the power of social media, but we have other excuses.  Russia is scary and influenced the election. Trump may have cheated, etc. Any narrative is believable. But look at how many people around you are on Facebook clicking around, social media, exposing themselves to it all.  Marketing is more common than the other alleged threats.  I hope you like this post.

What influence.  What money and focused ideas can buy.

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BREAKING: Russia hacks Netflix’s House of Cards 5th season 2016 election says Assange, Underwood concedes to Conway in landslide upset

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President Underwood after his massive defeat to opponent Will Conway.  Source

In what turned out to be a shock that could only be something that is not really actually stranger than fiction, while watching Netflix’s House of Card 5th season the world realized that Russia also hacked the election in favor of Will Conway over Francis Underwood in the 2016 election, said Julian Assange.

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Julian Assange physically in disbelief with his hands spread wide over the Underwood defeat.  RT

In the extremely highly anticipated unbelievable inscrutable 5th season of House of Cards, the intense 2016 election was also hacked by Russia operatives and hackers out to destroy the election hopes of democratic nominee Francis J. Underwood, which is facutally tied to the Trump campaign.

The Will Conway victory came as a utter surprise to even Will Conway himself, as he poured his orange juice, readied for the day, and stretched out for a run he could not believe that he was set to win the hotly debated muchly contested presidential campaign trail, followed up by this closely watched election conclusion.

Ostensibly, when asked for a comment about Netflix’s new season of House of Cards, released May 30th on Netflix, unidentified, potentially high-level Russian informants gave no comment as to if they did have a hand in the election, or if they did not have a hand in the

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President Trump explaining how he actually didn’t have a part in this.

Underwood/Conway election, unknown and unreliable sources have passionately confirmed.

Accordingly, a proverbial “witch hunt” is in store for the next 4 years, not as a distraction for the entire nation, but as an opportunity to prove that even though Underwood lost, he was and still is the right person for the job, and in some miraculous way there is still hope that a time machine may be invented to go back in time and remedy this err, for all humanities sake.

Underwood is slated to contest the election results for the foreseeable future, taking trips across the nation to subliminally slander and disparage Conway in all of his attempts to run his office proper, this will be a new opportunity for the much beloved Francis Underwood to get his campaign machine geared up for the next election cycle in House of Cards season 8.

From Activism to Volunteerism

Now that the dust has more or less settled in our great America–it hasn’t, the United States can move forward individually again through unique movements and outcries of protest over election results. And we can all go back to our less-effected-by-politics way of life. Well, some of us, at least.

Others will go out and protest an inevitability: a national election dictated by the electoral college, not the popular vote. This inevitable, Trump winning the election, in turn created a mass that did not get what they wanted.  A void that needed to gather and react.

In lieu of this national decision, the presidential election 2016, people have gone out and protested; gone out and destroyed, rioted, disrupted, blocked byways and highways; and generally spent energy revolting at an idea they disagree with.

This reaction is not wrong, it seems necessary. Had it turned out the other way I am sure there may have been protesting, but we will never know. Though, for what it will do, most likely not much, why not invest more time into the positive. React in a way that is productive.

And that is why I say we take action, or reaction, in going from activism to volunteerism. Instead of blocking traffic on 94, block the library with reading programs; sit and teach instead of shout and scream. Mentor.  Head to a homeless shelter and donate your time and energy in a way that is useful to posterity.

Perhaps activism in the form of protests, riots, and destruction over the election process may prove positive and fruitful in the end. It may shed light onto a better way of doing things, in relation to electing proper leaders. But if you get what you give, only giving negative reactionary violence will create the same.

I aver, spend less time on Facebook sharing your ideas within an ideological bubble and get outside and give to your local community. Spend time picking up trash, not creating it as a spectacle for the media, or social media, to spread in digital image or printed press. Make the change you want by individually being an able-minded volunteer, ready to better that around you.  Meld activism and volunteerism for a better world.  Really.

*(I mean, in all honesty, this reaction is something that I observe and see as a huge waste of time, energy, and resources.  It seems wholly ironic, wanting change and doing the same.  Those promoting and asking for peace out of fear go out and create destruction and descent.  I am amazed and how backwards this seems.  I have taken it upon myself to volunteer in my community to counteract this trend of protest and activism, in that same vein making an activism in volunteerism.  Others should try it.)

 

*colloquialism on activism that is volunteerism, a lot of -isms.

Contested: 2000 Presidential Election

 

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Al Gore, former Vice President of the United States. Wikipedia.

“On November 26, the state canvassing board certified Bush the winner of Florida’s electors by 537 votes. Gore formally contested the certified results.”

Source: https://en.wikipedia.org/wiki/United_States_presidential_election,_2000