Tag Archives: facebook

How Trump’s “Secret Weapon” may have Bought the Election from Facebook for $100 Million Dollars and You just Updated your Facebook Status

Before you read this thesis watch the entire video that I share with you above. Watch it for the information about Facebook and social media, not because you dislike or like a politician, or for politically motivated reasons.

Observe this video from a marketing and social media engineering point of view. That is how the below thesis is posed.  This is in no way a political statement.  This is purely for observational purposes.

Thank you for reading in advance.  Also, you can donate to keep my blog current, and the information relevant.  Any amount helps, even a dollar.  Click the donate button.  You rock!

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Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.[18]

“The campaign poured money into Facebook, sending thousands of versions of tweaked ads to maximize response. Then it won the presidency by a margin narrow enough that Parscale (and Facebook) can justifiably take credit.”[19]

— Philip Bump, The Washington Post”

Link: Brad Parscale

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The contentious 2016 United States Presidential Election may have been won with a $100 million dollars, a “secret weapon”, and Facebook when used together.  Or it may have been won by any other boilerplate theory out there that can be backed by anyone, by any entity, with any statistics.

Either way, for all intents and purposes, the “secret weapon” in this theory is Brad Parscale, and his tool was/is Facebook.

Perhaps, I want to believe that the 2016 election was won honestly and fairly because I am a thoughtful American citizen and I have hope, but the more I look at the events, the more I see glaring inconsistencies in media stories of Russian Collusion and a general disbelief or ineffective attempt to look at the bigger picture objectively.  Social media played a HUGE role in this particular election, perhaps, as much so, or more, as any outside forces.

I aver, when looking at possibilities, generally we must look at everything, even information that has been overlooked from 10/08/2017 about Brad Parscale’s use of Facebook’s data/advertising tools to amass a successful, though debated, campaign–one which basically won the presidency, putting his candidate in the White House.

Moreover, to me,  the most concerning part of imagining, assessing, or thinking openly that Facebook et al. was used, with money, to command an election in such a way is that people still use the platform religiously every day without question as they cast blame/credit elsewhere.  Perhaps this is being oblivious, or willfully blind.  It can’t be Facebook, right?

Reality check: It definitely can be Facebook.  The reality is an inordinate amount of people are plugged into something (social media) that they wholly do not understand (I am in that boat), and marketers, salespeople, and data analysts are taking full advantage of that reality. (Beknownst, unbeknownst to all.) And how they do that advantageous venture is with huge, huge sums of purposed money.

Perhaps, purposed money and novel strategy, with a “secret weapon”, is what won the 2016 presidential election, along with a special tool of course: Facebook (when utilized by Brad Parscale).  Perhaps there are other entities pulling strings, but Parscale and his efforts warrant consideration, and notation.

Beyond Parscale and social media, the secondary key in this thesis is the $100 million dollars went to marketing–the unprecedentedly complex advertising itself, and the lack of the Clinton campaign to embed Facebook and other social media employees within their campaign offices, as the Trump campaign did.  And this may have swayed the election.  I consider this maneuver to be out of touch in the age of social media.  That’s glaringly foolish, in my opinion.

It’s like going to the World Series and leaving all your big hitters on the bench, extremely odd for a veteran politician…

Now, after these events, it sounds obvious to have key workers from these social media entities within your organization. Have one of the most influential and most recognized companies on your side in the most important race on the planet, possibly.  Don’t leave much to chance. That is not genius, that is obvious. It wasn’t to some, clearly.

Further, not having social media on your side on your account seems very out of touch with reality. Even if you despise Facebook and are not a member of the brand, you have to recognize that it is a powerful tool for connecting people everywhere. For example, I am not on Facebook anymore but I realize it’s marketing potential, (I also realize at Christmastime that my parents and in-laws like to connect with high school friends.  I don’t know why…  I use email).

Bringing it home, the video above is not only astonishing to me, because I am just learning about Brad Parscale, and because of the information it gives on the key marketing tactics used within social media to win an election and manipulate a demographic of people is vast and accurate, but this technology seems potentially dangerous. The scary part in any situation is that money seems to make that happen. If money wanted you to be a modern zombie or a group think solider it would already be happening.  And maybe you wouldn’t know.  You’d just go with it and update your status.  Probably not though, you are smart. 🙂

Accordingly, maybe someday we can better predict the future of everything, that is my prediction for the future.

For what it’s worth, with much of the media linking Parscale to Russia and basically making him look like a Sith lord in  article photos, I think he could certainly be a critical part of understanding the 2016 presidential election, and definitely to harnessing momentum in future elections.  At least his methods are very straightforward, in appearance, and no-nonsense.  Definitely they are of interest.

His use of social media tools to reach an audience with a campaign message has never been done before at such a level, and he has worked on “zero” elections before.

In general, that utilization of resources–if that is what it truly was, is progressive and inspiring to me.  He has been overlooked; and he is right there in front of us.  As is the power of social media, but we have other excuses.  Russia is scary and influenced the election. Trump may have cheated, etc. Any narrative is believable. But look at how many people around you are on Facebook clicking around, social media, exposing themselves to it all.  Marketing is more common than the other alleged threats.  I hope you like this post.

What influence.  What money and focused ideas can buy.

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Millennials, Strive for that Perfect Selfie because You will Never get out of Debt and You Will Never own Your Own Home Responsibly

“The more he identifies with the dominant images of need, the less he understands his own life and his own desires. The spectacle’s estrangement from the acting subject is expressed by the fact that the individual’s gestures are no longer his own; they are the gestures of someone else who represents them to him.”
― Guy DebordThe Society of the Spectacle

“The spectacle is the nightmare of imprisoned modern society which ultimately expresses nothing more than its desire to sleep. The spectacle is the guardian of sleep.”
― Guy DebordThe Society of the Spectacle

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The headline you just read is what I think to myself when I realize I shouldn’t spend money and should save for my future interests, especially when my contemporaries scroll social media and see how others are living large and in charge and strive to be just like them.

(Firstly, social media is an affirmation to spend more money, and waste more time.  Do you have it in you?)

I am pretty sure the people around me are concerned about my one point of obsession, my now goal: paying off all of my debt. My motivation being: Because I am a slave to debtors, credit card companies own me, my student loans own me, I really don’t exist freely…  What keeps me going in this direction:  Good reasons.

Good reasons:  Some day I will own my own house, responsibly–not through some insane mortgage.  Some day I will be out of debt, entirely: zero debt.  Some day I won’t have to work every day to pay my bills, no worries.  I will retire with dignity.  And again, those around me will benefit from my now goals, from my relatively insane efforts, from sacrifices I make.

These sacrifices are easier than the alternative for me, of living in debt for the rest of my life, chipping away at what I one minimum payment, all that high interest at a time.  That is stupid.  That is something that could use distractions!

It’s hard and easy for me to imagine that there is a world out there stranded glaring into their phones at millions of other people acting out their fantasies–Millennials et al., taking photos, images of a luxury lifestyle that is nothing more than made up. IT DOES NOT EXIST.

Imagine if we could get paid for that time spent glaring at other people’s dreams… We’d all be as rich as Hillary Clinton, Jimmy Buffet, Steve Jobs, or Donald Trump.

I really shouldn’t care about the setting or the background or how long it took for another person to get that perfect photo, the perfect selfie, and all those likes, although it worries me. I care, imagine.  That is my philanthropy for the day: caring.

(Your debt is that train in the “perfect selfie” video above, maybe doing the same to you as you read.  Stay off of those tracks that lead you, or the future you, into imminent danger.)

The first thing I think about when I see pictures of people doing AMAZING things is, how much debt does that person actually have, credit cards, student loans, etc.? I know, it’s none of my business, but for science…  Then I wonder, does all that debt add up to contrived happiness, the happiness in that picture, imagines on a screen, unfocused a distracted ephemera of fleeting feeling… Does it come from that?

(A hobby of imagining your existence is entirely different from what it is?  Doing this doesn’t cause change, it avoids it.)

And we compare ourselves to those counterfeit images, those freewheeling fantasies, those nice narrative and salacious story lines… Am I as good as that other person’s selfie?  No, no, I am not… Should I be spending more money, should I be buying into this false pretense?  Do I give a shit?

Then I vanish from social media and that apathetic society that we all pay to join in some way or another. I vanish because we all should and walk back into the deep woods to find our inner animal selves, or into a deep sleep.  Beasts called gentlemen in suits and ties pretending to be anything other than ourselves.

(When we die our Facebook us’s keep on living.  Is that me?  For example, my father died four years ago in June and he unfriended me on Facebook a couple of years after that.  He is virtually still alive, however he is physically dead.  I don’t know if he sleeps anymore.  I cannot visit his grave because my reality does not understand this sort of paradox.  Social media creates dead and living zombies right now.  Imagine.)

So, yes, back to the beginning, you will never get out of debt or own your own home, responsibly–without insane lenders and bad deals, if you keep this up.  That is what I tell myself and then avoiding those distractions becomes very easy for me. You as in me.

Forget your likes, upvotes, retweets, highlights from whatever years ago, virtual memories, Facebook lives, and other people’s selfies, they evoke no artistic value whatsoever (or maybe they do: this mini-essay tho.).  Think about what you owe that credit card company, what you owe in student loans? Try to smile now, make that art, Picasso. Get that photo sing.  Real good job.  Create those American Dreams.

The best time to deactivate your Facebook account is now

 

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Perhaps, over the years, American society has found a disconnect with being connected. This goes beyond the scope of the human and technology relationship, especially when plugging in disconnects us more and more from reality. We have created avatars of ourselves on platforms that get paid to have us there. Our pictures and our likes and our posts and our art are free advertisements, and you should get paid for what you do, really, and you should hold those that profit off of your media accountable.

The lens of what we see through our eyes is a special and unique one, true to us. Our voice through an instant platforms give us a sense of being, a sense of place in a connected world. Our art shared and receiving likes gives us a sense of importance. Our lens of focus is enacted and descrying those interactions. One, a sense, that like wine, gathers new notes and qualities throughout the years. We see things as we like to see them. The media we post about ourselves does not actually reflect who we are but who we want to become.

And that is the assumption, that the platform is pure and innocent–something that we can create ourselves as we imagine ourselves on. We see pictures and posts and ideas and politics and these change our minds assumed unobscured. All of these ideas are brought to us through and unnatural lens, a lens paid for by lobbyists, or political parties, or foreign governments, or massive corporations. If Facebook is where you get your news, then your news is skewed by the aforementioned; your idea is formed through the lens of capitalism, of marketing to your demographic.

This is all a bit scary when we realize objective observation is a made up idea of which you cannot understand beyond the thoughts in your head, this relates to Facebook. Especially then, in that framework, language is rooted in history making it not your unique idea: your words on not your words. (You don’t think in made up languages; perhaps you think in English, Spanish, or German) Further, take recently, Facebook announced they were paid by Russia to place ads on their platform; therefore, everything is touched by everything and related. Had this transaction been carried out by a politician it would have been a deplorable offense. Because we are part of it, through social media, we are accountable and involved. Accomplice. The CEO of Facebook admitted this, the idea of taking money to place ads. Said “we” would work harder at vetting these messages. That is all of us and our words.

Furthermore, if the message of these real advertisements is out there with “fake news” how is one to get beyond that? We are fake people living in a fake world. The toilet paper you buy, because of the advertisement you witnessed on Facebook, reinforces the reality of the “fake news” story, making it present real in a skewed lens. It may seem like a fallacy but the shampoo you bought is real, the ad you saw for that product was real, making the news story you saw exist in that same genre: in a realistic hue. Or visa versa, the political ad you saw on Facebook was fake but the news was actually real. How much research did you put into finding out the truth of both? At least you know the shampoo works. I say, share that headline, it’s from CNN.

The lens we think in is through social media, like language, it is not our own, and that media is owned by someone else, by a capitalistic entity. Our language, art, media, comments and posts are dictated by a media that sets you within a certain category, living within a framework designed and restricted by others. Go outside of this category allotment and face banishment, hatred, expulsion, and unsavory marks at your character, image, or likeness. Stay within it and you become homogeneous, enjoyed by others, there is a sense of worth, community. But is that worth real or contrived? Is that worth valuable when you realize you are a pawn for marketers, and a company which may have swung an election, may have profited off of your existence?

If you want to move beyond this compromised platform, now is the time to unplug, deactivate as I have. End your Facebook account for the idea that you are outside of the box. I feel a bit outside of that square because I did it. The story of my deactivation: Facebook had a class-action lawsuit against them (Fraley vs. Facebook) because they used my likeness without my permission, and the likeness of 150,000 unaware others. I, well we, became an ironic advertisement we knew nothing about. I struggled with the deactivation, had to download all my photos again but eventually I succeeded. I feel much better not being in something presumed innocent but exists as something entirely different, while totally accepted as the former.

Facebook presents as simple, transparent, honest, easy, thoughtful, and benevolent. Many media outlets use Facebook, push accounts and stories. Newspapers have Facebook pages, we get stories from Facebook; a summer back Facebook Live started a social media movement. Those movements are latent effects, the manifest effect is the profits. What you might not understand is that visibility is lucrative to companies. These entities are making money off of ads–ads which might be bought by foreign governments, to trick you to buy something or to carry on with some contemporary idea. They want you to see it through their lens, the lens that profits for them, the lens of distraction and complacence.

Social media, in theory, may be a great idea, we are brought closer to places, people, and things we love, we get information immediately, we are privy to every detail. Or we are privy to the details entities allow us to see. That is so easy. So easy, why change? Well, when the platform crashes and everything you own on that platform is compromised–which is nothing, you will have nothing to show for it. Someone else will: their loss. That is why the time is now to deactivate and live your life free of the lens you forces upon yourself. Free to say and think what you mean outside of the capitalistic realm presented. Imagine not needing a CEO to align you with your thoughts. Plug into your new-old platform: real-life.

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Turn off, tune out: how the media creates the problems their pharmaceutical commercials claim they can cure, just ask your doctor


I had’t thought about it much until my phone broke. Bullshit black-screen of death… I had no phone, I had nothing… Or so I thought, well, most would think this. I might have been wrong. It was great. And getting my phone back a week or so ago makes me want that no-phone situation back again.

The reason for that is the news, the constant reaching in my pocket to find my screen. Inevitably, now, I will be on my phone, pull something up, google search something and see hatred disguised as necessary, as justice. I will scan a newspaper website and I will find something like hate-ads that ask me to find these people and hate them too, ironically for hating.

The concept of turn off, tune out–or whatever catchphrase it was is nothing new. (I am sure I want to get away like everyone else. They could actually fake me in videos now.) In fact, it’s probably very old. It doesn’t matter. But try it. Shut the phone off. Just the phone. Watch a movie and take a walk. Maybe shut the television off too.

We could scroll Facebook, Reddit, Twitter, Instagram for hours but we still find ourselves in the same place: sitting between up and down, looking for what’s next, constantly moving towards the end–if that is even possible. I don’t know. I think of how stupid it must feel to craft a post that would appease everyone that is in my friend group and those who are in my friend group who I don’t give a shit about… I wonder… Does this jive with my ideology? Or is it fake?

And the conclusion hit me today. I walked into a dark office in the afternoon and ran into someone who couldn’t believe the world news and how everything was internal struggle and meltdown, go figure. It was too much. The whole world was ending certainly.

Ah… but not here I thought. The world in this quiet dark office was very pleasant, nothing to bother anyone. Even the lights weren’t offensive and people weren’t playing music outside. It was fine. I told my friend I laughed at the nightly news; every new day was a new catastrophic drama-fest meltdown stoked by advertisements and distractionism. Something unreal.

And I calmed. Maybe I should add turn off the local news to the list. They are sponsored by something as well. There are hosts that will never get fired because of what they say they are, honest. There are stories that will never get covered because of what others say they are, different. And we can agree. Still, there is that button you can touch. Turn it off and take a much needed breath of air and just think for once.

Reading Facebook and CNN regularly for a year found equal to attaining a political science doctorate, one study proves

St Paul, MN– In a recent unsubstantiated report put out by AP (Ambiguous Press) a single covert unobtrusive research study has found that reading Facebook or CNN at least twice daily, perhaps, is actually equal to attaining a political science doctorate from an accredited University.

This astonishing fact, perhaps, has come out at a time when your friends on Facebook may know just about everything there is to know about politics and science from simply reading a headline published by CNN and create an elaborate and accurate theory or law in a matter of moments in a status update or a rudimentary comment, breakthroughs that change the world.

Sir Richard B’hole, the leading scientist on the study, and famous Antarctic big game hunter, expressed these findings proves that our brains work faster than they ever have before, people are more certain in their beliefs and that is all that matters.  Sir B’hole went on to say that it’s amazing that we can learn so much from so little.  

Although the AP reported study has been published and went viral on Facebook and throughout social media venues unquestioned, it is merely one single scientific study, meaning that it still has to be tested countless other times and produce the same result, and then go on to be peer reviewed, this, to even be close to considered factually or realistically relevant.  To that B’hole said, we are on to something here, we live in a very intelligent time… very interesting.

April the giraffe gives birth to computer generated baby giraffe in staged event on Facebook, anonymous sources admit

About 9:50 a.m. ET, April the giraffe, whose privacy rights violation pregnancy captivated thousands, gave birth to a computer generated baby calf at Animal Adventure Park in Harpursville, N.Y.  Five minutes later, it was announced to deaf eared masses that the event was in fact staged.

The computer generated baby calf squirted out and splayed on the ground before standing up and disappearing into a green screen, its mother nuzzling the newborn CGI calf exactly as the director had directed, yelling cut. At the time of the birth, about 1.2 million people watched live on YouTube and nearly 750K watched from the zoo’s Facebook page.

The advertising revenues earned from this elaborately staged event was nothing short of a European diamond heist, and those watching will be none the wiser if it is real or not real. People are more concerned with the happy thoughts of seeing a baby giraffe born in real-time on Facebook, when contrasted with fear and war and division.

This distraction is wonderful fodder and gives people a warm fuzzy feeling, making them unwilling to question the time spent watching this “real” event, when actually it was staged in such a fashion that no one could see the truth, only advertisers.

We had to come out and say it, an anonymous highly-regarded spokesperson said, we felt bad about hosing people about this event since February… We thought it was going to be a bit more obvious considering the perfect timing of the birth, Saturday, in the morning, while people are checking their phones… But is seems no one got it. 

Posting obvious information on neighborhood social networking service found to give community members generally good vibes

Though their presence hasn’t made quite as much of an impact globally as crafting an obvious Facebook post, posting obvious information and content on neighborhood social networking services has been found to give community members generally good vibes, and has been known to impact people positively, progressively, for the common good of the immediate neighborhood and its awareness.

Recently, an American consumer relations information website study of a random sample of various individuals from diverse community neighborhood social networking services of North America, in and around the greater Midwest, has found that posting obvious informational information, and content that may seem obvious, ironically, somewhat vaguely, is found to give positive feelings of relation to those reading said obvious posts.

Beyond a shadow of a doubt, if it weren’t for these community members posting and contributing on neighborhood social networking services rather than on their Facebooks, the neighborhoods where they reside, and hibernate, wouldn’t be nearly as enlightened or relevant. Posts relating to trash day delays, urban gardening, space heater dangers, zero waste initiatives, cutting cable, dog poisonings, grown from seed plants, and package thefts would not reach a local audience with such tangible impact.

So, rest assured, when you receive 10 – 15 email updates in your inbox in one day from those Next door, it is for a good cause, one which gives your community the feel of a progressive and positive environment, all from the relative safety of the internet, cathartically through persons on a couch or a futon. These notifications are not nuisances, they are paramount, and proven to spread good feelings far and wide on your block. It is time we thank those who share common sense as if it were a new scientific breakthrough, and keep the good vibes alive, one obvious adage at a time.