Tag Archives: Pennies

The Ultimate Placebo Effect: Why Your ‘Small-Batch’ Whiskey Might Taste A Lot Like The Others

NPR: Why Your ‘Small-Batch’ Whiskey Might Taste A Lot Like The Others

Wow, this is not surprising; Americans duped by language.  Thank god for Post-Structuralism, and Modern Literary Theory and Criticism, without these concepts I would be worse for the wear.  See those fancy words on that fancy bottle in your fancy hand?  They mean shit.  Essentially, if you see words described as:

“”Ury says that one of the tell-tale signs on the bottle is the wording. “Does it say it is ‘distilled’ by that company, or does it say it’s ‘bottled by’ or ‘produced by’ that company? That sounds like a small difference, but it has a big legal meaning.””

As readers and consumers, we love our words, like “natural”, “antioxidants”, and “organic”.  They make us feel better… But what do they mean?  Words like these have ambivalent, and sometimes misleading, meanings.

It’s about time the liquor industry caught on and started taking advantage of booze hounds.  It takes about three seconds to make up a slogan for a brand that is marketable to the demographic they are trying to sell to; here: Rare Single-Batch Kentucky Whisky, made right here in America.  Slap that slogan under the name, and give it a hefty price- because it’s worth that, and let it sell.  No one will be the wiser, and you will profit!

Anyway, remember the next time you are sippin’ that exclusive (and expensive) whisky, just keep telling yourself it’s the real thing, and worth every penny…  Because the Placebo Effect is powerful.  And that’s no lie.