Tag Archives: Political

How Trump’s “Secret Weapon” may have Bought the Election from Facebook for $100 Million Dollars and You just Updated your Facebook Status

Before you read this thesis watch the entire video that I share with you above. Watch it for the information about Facebook and social media, not because you dislike or like a politician, or for politically motivated reasons.

Observe this video from a marketing and social media engineering point of view. That is how the below thesis is posed.  This is in no way a political statement.  This is purely for observational purposes.

Thank you for reading in advance.  Also, you can donate to keep my blog current, and the information relevant.  Any amount helps, even a dollar.  Click the donate button.  You rock!

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Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.[18]

“The campaign poured money into Facebook, sending thousands of versions of tweaked ads to maximize response. Then it won the presidency by a margin narrow enough that Parscale (and Facebook) can justifiably take credit.”[19]

— Philip Bump, The Washington Post”

Link: Brad Parscale

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The contentious 2016 United States Presidential Election may have been won with a $100 million dollars, a “secret weapon”, and Facebook when used together.  Or it may have been won by any other boilerplate theory out there that can be backed by anyone, by any entity, with any statistics.

Either way, for all intents and purposes, the “secret weapon” in this theory is Brad Parscale, and his tool was/is Facebook.

Perhaps, I want to believe that the 2016 election was won honestly and fairly because I am a thoughtful American citizen and I have hope, but the more I look at the events, the more I see glaring inconsistencies in media stories of Russian Collusion and a general disbelief or ineffective attempt to look at the bigger picture objectively.  Social media played a HUGE role in this particular election, perhaps, as much so, or more, as any outside forces.

I aver, when looking at possibilities, generally we must look at everything, even information that has been overlooked from 10/08/2017 about Brad Parscale’s use of Facebook’s data/advertising tools to amass a successful, though debated, campaign–one which basically won the presidency, putting his candidate in the White House.

Moreover, to me,  the most concerning part of imagining, assessing, or thinking openly that Facebook et al. was used, with money, to command an election in such a way is that people still use the platform religiously every day without question as they cast blame/credit elsewhere.  Perhaps this is being oblivious, or willfully blind.  It can’t be Facebook, right?

Reality check: It definitely can be Facebook.  The reality is an inordinate amount of people are plugged into something (social media) that they wholly do not understand (I am in that boat), and marketers, salespeople, and data analysts are taking full advantage of that reality. (Beknownst, unbeknownst to all.) And how they do that advantageous venture is with huge, huge sums of purposed money.

Perhaps, purposed money and novel strategy, with a “secret weapon”, is what won the 2016 presidential election, along with a special tool of course: Facebook (when utilized by Brad Parscale).  Perhaps there are other entities pulling strings, but Parscale and his efforts warrant consideration, and notation.

Beyond Parscale and social media, the secondary key in this thesis is the $100 million dollars went to marketing–the unprecedentedly complex advertising itself, and the lack of the Clinton campaign to embed Facebook and other social media employees within their campaign offices, as the Trump campaign did.  And this may have swayed the election.  I consider this maneuver to be out of touch in the age of social media.  That’s glaringly foolish, in my opinion.

It’s like going to the World Series and leaving all your big hitters on the bench, extremely odd for a veteran politician…

Now, after these events, it sounds obvious to have key workers from these social media entities within your organization. Have one of the most influential and most recognized companies on your side in the most important race on the planet, possibly.  Don’t leave much to chance. That is not genius, that is obvious. It wasn’t to some, clearly.

Further, not having social media on your side on your account seems very out of touch with reality. Even if you despise Facebook and are not a member of the brand, you have to recognize that it is a powerful tool for connecting people everywhere. For example, I am not on Facebook anymore but I realize it’s marketing potential, (I also realize at Christmastime that my parents and in-laws like to connect with high school friends.  I don’t know why…  I use email).

Bringing it home, the video above is not only astonishing to me, because I am just learning about Brad Parscale, and because of the information it gives on the key marketing tactics used within social media to win an election and manipulate a demographic of people is vast and accurate, but this technology seems potentially dangerous. The scary part in any situation is that money seems to make that happen. If money wanted you to be a modern zombie or a group think solider it would already be happening.  And maybe you wouldn’t know.  You’d just go with it and update your status.  Probably not though, you are smart. 🙂

Accordingly, maybe someday we can better predict the future of everything, that is my prediction for the future.

For what it’s worth, with much of the media linking Parscale to Russia and basically making him look like a Sith lord in  article photos, I think he could certainly be a critical part of understanding the 2016 presidential election, and definitely to harnessing momentum in future elections.  At least his methods are very straightforward, in appearance, and no-nonsense.  Definitely they are of interest.

His use of social media tools to reach an audience with a campaign message has never been done before at such a level, and he has worked on “zero” elections before.

In general, that utilization of resources–if that is what it truly was, is progressive and inspiring to me.  He has been overlooked; and he is right there in front of us.  As is the power of social media, but we have other excuses.  Russia is scary and influenced the election. Trump may have cheated, etc. Any narrative is believable. But look at how many people around you are on Facebook clicking around, social media, exposing themselves to it all.  Marketing is more common than the other alleged threats.  I hope you like this post.

What influence.  What money and focused ideas can buy.

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Reading Facebook and CNN regularly for a year found equal to attaining a political science doctorate, one study proves

St Paul, MN– In a recent unsubstantiated report put out by AP (Ambiguous Press) a single covert unobtrusive research study has found that reading Facebook or CNN at least twice daily, perhaps, is actually equal to attaining a political science doctorate from an accredited University.

This astonishing fact, perhaps, has come out at a time when your friends on Facebook may know just about everything there is to know about politics and science from simply reading a headline published by CNN and create an elaborate and accurate theory or law in a matter of moments in a status update or a rudimentary comment, breakthroughs that change the world.

Sir Richard B’hole, the leading scientist on the study, and famous Antarctic big game hunter, expressed these findings proves that our brains work faster than they ever have before, people are more certain in their beliefs and that is all that matters.  Sir B’hole went on to say that it’s amazing that we can learn so much from so little.  

Although the AP reported study has been published and went viral on Facebook and throughout social media venues unquestioned, it is merely one single scientific study, meaning that it still has to be tested countless other times and produce the same result, and then go on to be peer reviewed, this, to even be close to considered factually or realistically relevant.  To that B’hole said, we are on to something here, we live in a very intelligent time… very interesting.

The Murals of Belfast

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We woke up with snow on the ground. The pink dawn caught my eyes from the Wellington Park Plaza Hotel, just past Queen’s College in Belfast.

That morning we had much in store. We were to tour the murals of Belfast. Belfast is known for its separatist viewpoints; actual communities living apart from one another, next to one another – separated by what is essentially a wall and ideology. The difference is The UK’s influence vs. Irish influence in Ireland proper (the continent), but rather a UK providence (ownership). Our tour guide, a man removed from Belfast years ago, and the struggles (The Troubles), a professor of Queen’s took us around and spoke on sites. Our bus driver Paul came in with adage as well, as he was from the area himself. We pulled out of the lot and the tour began.

Along the way one takes note of the churches, the pubs, and the ubiquitous barbwire. The stuff was everywhere, hung on fences, adorning walls, sharp and varied. Most of the time it was razor-wire, or these brush type spindles – it would have fabric, torn, attached to it, blowing in the wind. Next to that I saw a fat bird on a stone ledge; it sat there flapping its wings just as our speaker’s mic went out and then some electrical engineering took place. Things were resolved.

In the narrow streets multitudes of repetitive red brick buildings, what seemed most prevalent crowded the road, these narrow passageways. Our tour came to a wall, a solid block of political writing, rich color with bold letters. The images shed light on things which were taking place around the world, not just in Ireland. Murals begged the question, asked about the truth and justice, and called out for help to those in power: “Obama holds the key” one mural said.

Freedom was a topic of most, others were messages of remembrance; remember this event, never forget, and do not repeat history. The messages in Belfast were eerily poignant to me, coming from the land of the free, America. I took in murals asking our country to free our imprisoned volunteers, they asked to let go our political prisoners. When I am stateside they are considered local, neighbors. I read about it here, abroad.

Now seeing this, and the strife and static nature which is the separation of those with money and those lacking, differences, and the comparison of this Northern Ireland to Palestine or Israel, one can take the gravity of their concern with our political prisoners, this Native American: Leonard Peltier. Why should they care? Why is this important? How have I never heard of this person? Why do we in America still have political prisoners? Why is this mural?

These installments of art, these messages struck me deep. They asked me and those with me to look at things a little harder, a little closer, to see what is really important: freedom, truth and justice. Now I sit back in Dublin, in flat 43, I know nothing of Leonard Peltier but what I saw in Belfast, on a mural, and I think, I must do some research because Belfast knows more about my country than I do.