Tag Archives: sales

How spontaneously getting involved in a Grassroots Political Campaign helped me discover the most important thing in the world, let me explain

I am going to tell you what the most important thing in the world is in this post, are you ready?  Accordingly, by the time you are done reading this post you will have learned one of the most important concepts that there is to learn in life, it will feel good.  You will be improved and feel positive.  Let me start with by saying, I found this valuable idea by volunteering for a political party, doing grassroots campaign calls and giving surveys in my spare time.  That is where I found this important idea and why I want to share it with you.

I have never been more excited to share something that wasn’t a sales pitch.  Do you ever get this line from people?  I digress…  That is not what this essay is about, it’s about talking with random strangers on the phone about random strangers who may in a sense rule them and getting something actually human out of it.  Our country is divided into how many parties and there are people out there talking on the phone and reading scripts and sharing ideas.  (And people listen!)  Voice interaction, the old calling someone up and saying “Hello, is (person’s name) there?…  Mind answering a few questions???”

Calling, communicating, asking questions, these things leave an impression.  Impressions are called impressions because they they are pressed on the brain, indelibly hard to forget.  (When someone thinks their ideas matter that makes them feel good.)  I give them a name, tell them more names–familiar recognition, and even if they don’t want to speak to me or take the survey, they hear kindness and associate that kindness with me, with that party.  They hear my voice, some moniker that is a very familiar one–like John or Dan, and they remember that encounter at the voting booth.

For starters, I believe that is what this nameless grassroots campaign wants to happen.  I have read a few books on persuasion, and I realize that unforgettable first impression is exactly what they want to happen.  Blank canvas, hello, think, names, ok, yes, goodbye.  However, it can be difficult; cold callers have the hardest jobs out there because voices give away everything.  Nervousness, confidence, snark.  It’s not a Facebook post, it’s an interaction, in real-time.  The campaign manager wants to be blurt out the names as fast as I can, new names, old names, take a survey, etc.  Think on those memorable names.  And after that, I am surprised people say “yes” because I often say “no” to such surveys.

Remember, this is important.  Doing things in your free time for what you believe in is important, whether that be getting your candidate elected or helping to mentor someone in literacy.  Doing a social experiment for science is important, getting into politics or marketing with persuasion is important.  Going above and beyond a Facebook post or an ad-hoc spectacle or holding a sign proves that you realistically want to do something to make change, like, perhaps writing legislature.  (We’ve all been there.)

Sure, we can all make waves in a group, that is impressive as well, yet we can get carried away from what is deep within our hearts as individuals.

I thought about my little social experiment and it doesn’t matter the party, it doesn’t matter the ideas because they are all for political effect; insomuch as Thomas Sowell said about “rent control”, in Basic Economics:  I paraphrase, it’s all hot button issues, that’s it.  But aside from the hot button political issues, in the end the underdog is the ultimate American.  The one that believes in their values when the popular majority throws them out and calls them dogs, doubts them infinitely.  That is the time when believing in yourself and doing what other people call “stupid”, “idiotic” or “wrong” on social media is the most important.

In conclusion, the most important thing is to do what is most important to you, not what’s important to everyone else and what they think about it.  Don’t worry about a sea of vehement passionists screaming accolades so you fall in line, or shaming you so you steer off course.  Stick to your plan.  Believe in your goals.  Believe in yourself.  If you can change the political color of a state, or someone’s mind, and not need to feel endorsed by everyone with their Twitter likes or their Insta-approval then it means that you are doing something right and that is important.  Even hearing “No, I would not like to take your survey…” is important because that person is telling you how they feel and making a point for what matters to them.  That is the most important thing in the world.

More information:  https://ballotpedia.org/Minnesota_elections,_2018

***

If you have made in this far, right on!  Take some time and donate to my cause.  Hit the “donate” button it will take you where you need to go.  Thanks in advance for any donations!  You make this site what it is. 🙂

Advertisements

How Trump’s “Secret Weapon” may have Bought the Election from Facebook for $100 Million Dollars and You just Updated your Facebook Status

Before you read this thesis watch the entire video that I share with you above. Watch it for the information about Facebook and social media, not because you dislike or like a politician, or for politically motivated reasons.

Observe this video from a marketing and social media engineering point of view. That is how the below thesis is posed.  This is in no way a political statement.  This is purely for observational purposes.

Thank you for reading in advance.  Also, you can donate to keep my blog current, and the information relevant.  Any amount helps, even a dollar.  Click the donate button.  You rock!

***

Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.[18]

“The campaign poured money into Facebook, sending thousands of versions of tweaked ads to maximize response. Then it won the presidency by a margin narrow enough that Parscale (and Facebook) can justifiably take credit.”[19]

— Philip Bump, The Washington Post”

Link: Brad Parscale

***

The contentious 2016 United States Presidential Election may have been won with a $100 million dollars, a “secret weapon”, and Facebook when used together.  Or it may have been won by any other boilerplate theory out there that can be backed by anyone, by any entity, with any statistics.

Either way, for all intents and purposes, the “secret weapon” in this theory is Brad Parscale, and his tool was/is Facebook.

Perhaps, I want to believe that the 2016 election was won honestly and fairly because I am a thoughtful American citizen and I have hope, but the more I look at the events, the more I see glaring inconsistencies in media stories of Russian Collusion and a general disbelief or ineffective attempt to look at the bigger picture objectively.  Social media played a HUGE role in this particular election, perhaps, as much so, or more, as any outside forces.

I aver, when looking at possibilities, generally we must look at everything, even information that has been overlooked from 10/08/2017 about Brad Parscale’s use of Facebook’s data/advertising tools to amass a successful, though debated, campaign–one which basically won the presidency, putting his candidate in the White House.

Moreover, to me,  the most concerning part of imagining, assessing, or thinking openly that Facebook et al. was used, with money, to command an election in such a way is that people still use the platform religiously every day without question as they cast blame/credit elsewhere.  Perhaps this is being oblivious, or willfully blind.  It can’t be Facebook, right?

Reality check: It definitely can be Facebook.  The reality is an inordinate amount of people are plugged into something (social media) that they wholly do not understand (I am in that boat), and marketers, salespeople, and data analysts are taking full advantage of that reality. (Beknownst, unbeknownst to all.) And how they do that advantageous venture is with huge, huge sums of purposed money.

Perhaps, purposed money and novel strategy, with a “secret weapon”, is what won the 2016 presidential election, along with a special tool of course: Facebook (when utilized by Brad Parscale).  Perhaps there are other entities pulling strings, but Parscale and his efforts warrant consideration, and notation.

Beyond Parscale and social media, the secondary key in this thesis is the $100 million dollars went to marketing–the unprecedentedly complex advertising itself, and the lack of the Clinton campaign to embed Facebook and other social media employees within their campaign offices, as the Trump campaign did.  And this may have swayed the election.  I consider this maneuver to be out of touch in the age of social media.  That’s glaringly foolish, in my opinion.

It’s like going to the World Series and leaving all your big hitters on the bench, extremely odd for a veteran politician…

Now, after these events, it sounds obvious to have key workers from these social media entities within your organization. Have one of the most influential and most recognized companies on your side in the most important race on the planet, possibly.  Don’t leave much to chance. That is not genius, that is obvious. It wasn’t to some, clearly.

Further, not having social media on your side on your account seems very out of touch with reality. Even if you despise Facebook and are not a member of the brand, you have to recognize that it is a powerful tool for connecting people everywhere. For example, I am not on Facebook anymore but I realize it’s marketing potential, (I also realize at Christmastime that my parents and in-laws like to connect with high school friends.  I don’t know why…  I use email).

Bringing it home, the video above is not only astonishing to me, because I am just learning about Brad Parscale, and because of the information it gives on the key marketing tactics used within social media to win an election and manipulate a demographic of people is vast and accurate, but this technology seems potentially dangerous. The scary part in any situation is that money seems to make that happen. If money wanted you to be a modern zombie or a group think solider it would already be happening.  And maybe you wouldn’t know.  You’d just go with it and update your status.  Probably not though, you are smart. 🙂

Accordingly, maybe someday we can better predict the future of everything, that is my prediction for the future.

For what it’s worth, with much of the media linking Parscale to Russia and basically making him look like a Sith lord in  article photos, I think he could certainly be a critical part of understanding the 2016 presidential election, and definitely to harnessing momentum in future elections.  At least his methods are very straightforward, in appearance, and no-nonsense.  Definitely they are of interest.

His use of social media tools to reach an audience with a campaign message has never been done before at such a level, and he has worked on “zero” elections before.

In general, that utilization of resources–if that is what it truly was, is progressive and inspiring to me.  He has been overlooked; and he is right there in front of us.  As is the power of social media, but we have other excuses.  Russia is scary and influenced the election. Trump may have cheated, etc. Any narrative is believable. But look at how many people around you are on Facebook clicking around, social media, exposing themselves to it all.  Marketing is more common than the other alleged threats.  I hope you like this post.

What influence.  What money and focused ideas can buy.

Fake new about fake news found to be fake news about fake news because of fake news and fake news

FakeNewsTypewriter-840x460

the words “Fake news” printed on a fake typewriter graphic Adweek

In a shocking revelation yesterday an unnamed mainstream media source found that a story about fake news found to be fake news was fake news because of fake news and no one seemed to care.

Unbelievably the mainstream media source did nothing about the compromise of information, not going back on their sponsors promise, not pulling the fake news story.

The ads were in place, the story had to fill the page… one unidentified marketing sales manager at the publication explained, These papers are full of advertisements, they are paid for, they must be seen by a specific demographic…

This discovery of fake news is only one in a veritable rash of papers, the mainstream media seem to be just printing fake news for news when there is no real news simply to carry marketing spots, nothing objective to break for readers to think on.

Such an uncovering has shocked the news industry–and this problem goes back decades–as it limits trust and shows that stories are less important than underwriters and advertiser money. The readers suffer, and we can blame the decline on fake news…

We can only hope at point the news media goes back to what made them important, objective reporting, putting advertisements and sales in the background.  However, in a world where shock sells we can expect to see more and more fake news.